The 2024 Black Friday and Cyber Monday (BFCM) shopping weekend once again set new records. According to Adobe Analytics, sales hit $35 billion this year. Celigo played a pivotal role in enabling mid-market and enterprise ecommerce brands and retailers to meet the demand with operational excellence. Here’s how Celigo’s platform delivered unmatched value to our customers during the year’s busiest shopping event.

Order volume growth

Celigo’s platform saw a nearly 60% increase in daily orders processed compared to the average daily volume in the three months leading up to BFCM. In addition, orders processed during BFCM grew by 22% compared to 2023, underscoring the increasing trust ecommerce brands and retailers place in Celigo’s Integration Platform as a Service (iPaaS).

This growth reflects two key factors:

• Operational excellence of our customers: Celigo fuels growth for our customers by empowering them to scale their operations through integration driven automation.
• Expanding adoption of Celigo iPaaS: More leading ecommerce brands and retailers are leveraging Celigo to scale and automate their operations.

Other BFCM highlights

• Shopify dominance: 60% of all orders processed through Celigo originated from Shopify, cementing our role as a key enabler for Shopify merchants. Celigo estimates that 4.5% of all Shopify BFCM orders were processed using our prebuilt Shopify integration apps. Amazon marketplace followed as the second largest source of orders.
• Black Friday peaks: As anticipated, Black Friday recorded the highest transaction volumes among the BFCM days.

Impact of automation

Ecommerce success during BFCM hinges on the ability to scale operations seamlessly during peak periods while maintaining high standards for shoppers. To navigate the surge in order volumes, businesses prioritized: 

• Streamlining omnichannel order management: Automated business processes for handling large order volumes from multiple sales channels allowed brands to handle the surge with efficiency.
• Delivering frictionless post-purchase experiences: Automation to maintain up-to-date inventory levels across channels and timely and accurate processing of sales orders, helped businesses meet shopper expectations.

Scaling for future growth

The results from BFCM 2024 highlight Celigo’s continued commitment to helping ecommerce brands and retailers grow their businesses with confidence. As transaction volumes surge year over year, Celigo’s iPaaS remains the trusted partner for enabling seamless scalability and automation.

With automations driven by robust integrations, Celigo equips ecommerce brands to thrive in the competitive world of retail—especially when it matters most.

For more on how Celigo can support your business, visit our ecommerce solutions page.