Published Mar 26, 2025
From checkout to fulfillment: Automating Shopify-NetSuite data flows

- Without Shopify-NetSuite integration, businesses face inefficiencies, data silos, and delays.
- Celigo’s NetSuite-Shopify Integration App automates order-to-cash workflows.
- Celigo enables advanced customization for Shopify B2B, returns management, and more.
As your business grows, processes that once felt manageable can quickly turn into operational nightmares–especially when key systems like Shopify and NetSuite aren’t connected. Without integration, critical data—like inventory levels, orders, and customer information—remains siloed. The result? Inefficiencies, fulfillment delays, and a frustrating customer experience.
To eliminate these operational headaches, businesses need a way to seamlessly connect NetSuite and Shopify. Enter Celigo’s iPaaS (Integration Platform as a Service), a powerful solution that boosts efficiency, enables real-time data flow, and provides the flexibility to scale without friction.
Discover how integrating Shopify and NetSuite with Celigo’s iPaaS can transform your operations with our latest webinar, “The Ins and Outs of Integrating NetSuite and Shopify.”
Here’s a look at what integration experts discussed.
Finding the right NetSuite-Shopify integration solution
As you explore NetSuite and Shopify integration, you’ll come across a range of solutions—but not all are designed to support a growing business. Here’s a breakdown of three common approaches:
- Direct integration requires coding expertise and ongoing maintenance, making it highly customizable but costly and time-consuming.
- Single-purpose point-to-point connectors are prebuilt for common use cases but fall short when it comes to handling complex workflows and scaling with your business.
- An integration platform like Celigo offers a single platform for all automation use cases across many applications, delivering both scalability and flexibility.
Choosing the right integration solution has never been more critical, as Shopify has recently adopted GraphQL to provide a more scalable, performant, and developer-friendly API experience. To make full use of this added functionality, you need a platform that will support it.
For businesses seeking a scalable, flexible, and easy-to-manage Shopify-NetSuite integration solution, Celigo’s modern iPaaS delivers. It combines an intuitive, user-friendly interface with robust automation tools, enabling rapid and efficient integration without the need for heavy development resources.
Key use cases for NetSuite-Shopify integration
Integrating NetSuite and Shopify enables key data to flow between systems, enhancing the efficiency of your order-to-cash process—from order placement to revenue recognition. Celigo simplifies this integration with the NetSuite-Shopify Integration App, a comprehensive, out-of-the-box solution designed to automate and simplify order-to-cash workflows. It ensures real-time synchronization of critical data, including customer, fulfillment, inventory, billing, product, and more.
While the NetSuite-Shopify Integration App streamlines standard ecommerce workflows, some businesses require more advanced capabilities. That’s where Celigo’s platform flows come in—allowing users to build additional business logic customized to specific needs.
Explore a few common use cases:
1. Shopify B2B
- Sync B2B record types, including companies, locations, contacts, wholesale catalogs, wholesale price lists, draft order, invoices, and more.
- Required data flows:
- Shopify B2B Company to NetSuite Company
- NetSuite Company to Shopify Company
- Shopify B2B Locations to NetSuite
- NetSuite Locations to Shopify B2B Locations
- Shopify B2B Contacts to NetSuite Contacts
- NetSuite Contacts to Shopify B2B Contacts
- Shopify Draft Orders to NetSuite Sales Order
- NetSuite Billed Invoices to Shopify B2B Order Invoice
See Shopify B2B flows in action.
2. NetSuite gift certificate records
- Track issued, redeemed, and outstanding balances in NetSuite.
- Key data flows:
- NetSuite Gift Card Custom Record Create
- NetSuite Gift Card Export to Shopify
- Orchestration Shopify Gift Card ID Import
- Redemption of Shopify Gift Card Import to NetSuite
- NetSuite to Shopify Gift Card Balance Query
- NetSuite to Shopify Gift Card Balance Sync
3. Abandoned checkouts
- Sync Shopify abandoned checkouts as NetSuite quotes in real-time using a webhook listener.
- Export Shopify abandoned checkouts to create NetSuite Quotes.
Explore an example of an abandoned checkout data flow.
4. Product collection management
- Create product collections in NetSuite through custom records, and update the collections/items assigned in Shopify automatically.
- Required data flows:
- NetSuite Product Collection custom record to create Shopify Collection
- Get Shopify Collection to create NetSuite custom collection record
5. POS store location transfers
- Track and receive incoming inventory by creating an inventory transfer record in Shopify.
- Required data flows:
- Shopify Inventory Transfer to create NetSuite Transfer Order
- Shopify Inventory Transfer Receipt to create a NetSuite Transfer Order Receipt
- NetSuite Transfer Order to create Shopify Inventory Transfer
- NetSuite Transfer Order Receipt to create Shopify Inventory Transfer Receipt
Learn more about POS store location data flows.
6. Returns management
- Customize returns processing based on your unique business needs.
- Key use cases:
- Multi-stage RMA Approvals
- Return Reason Codes
- Partial Returns & Split Refunds
- Restocking Fees
- Warranty & Defective Returns
- Multi-Warehousing Return Routing
- International Returns & Duties
The Celigo advantage
With over a decade of experience integrating systems with NetSuite–and as NetSuite’s largest partner–Celigo offers a scalable, efficient, and flexible approach to connecting Shopify and NetSuite. Our integration solution enables businesses to maximize NetSuite’s capabilities while optimizing their Shopify-powered ecommerce operations.
Take the next step in automating your ecommerce workflows. Watch our on–demand webinar today.