In a rapidly evolving retail landscape, successful brands are no longer defined by the channels they operate in but by their ability to deliver consistent customer experiences across those channels. What’s their secret to bridging the gap and delivering this seamless experience? Omnichannel commerce.

Unlike multichannel commerce, omnichannel has surfaced as the solution to bridge the gaps between disparate systems, creating a unified approach that enhances operations and optimizes customer satisfaction. This blog explores real stories from businesses that leveraged the power of an iPaaS (Integration Platform as a Service) to improve customer experience, streamline their order and inventory management, and support their omnichannel strategy.

AFG Distribution: Streamlining order management

AFG Distribution found itself at a crossroads as it sought to manage a growing number of orders pouring in from online marketplaces like Amazon, Walmart, and eBay. The manual processes they relied on were not only time-consuming but also prone to errors, which threatened their ability to meet customer expectations. 

By implementing an iPaaS solution, AFG connected their ERP (enterprise resource planning) system to these platforms, automating the order management process. This resulted in a significant reduction in manual intervention—allowing the team to spend just 10 minutes a day overseeing orders from seven different marketplaces. As Chad Kletschka, Technology Manager for AFG Distribution, noted, the company’s growth soared by 15% to 30% each quarter over the past few years, thanks to these improvements via an omnichannel strategy.

Read the full case study here: How Celigo helped AFG Distribution grow their multi-channel ecommerce business. 

Nuzest: Enhancing inventory management

Inventory management is critical for retailers, especially those operating across multiple channels. Nuzest faced challenges in maintaining accurate inventory counts, risking overselling and stock-outs in the process. However, by integrating their ERP with their 3PL (third-party logistics) provider and sales channels through an iPaaS, they gained the ability to automate inventory management. This integration ensured that every channel reflected real-time inventory levels, leading to greater accuracy in order processing and customer experience. Jillian Parker, Managing Director at GoLive Experts, praised the out-of-the-box integrations, stating, “Celigo’s solutions have 110% satisfied our requirements,” underscoring the transformative impact of streamlined inventory management.

Read the full story here: Nuzest uses Celigo to automate order-to-cash and 3PL processes to optimize efficiencies enhance customer experience and maximize profits.

KOOKAÏ: Driving data-driven decisions

Accurate data is essential for retailers to achieve their growth objectives and make informed business decisions. However, global fashion retailer, KOOKAÏ, struggled with siloed data across its various applications, making it challenging to see the bigger picture of their business. By using an iPaaS to connect their marketing automation platform with their ERP and Shopify store, they created a single, reliable source of information from their global operations. The result? A 360-degree view that enabled them to monitor live sales, manufacturing, and stock flow seamlessly. CIO Scott Murray highlighted the benefits of this integration, stating, “We’re able to make fast business decisions based on live data,” demonstrating how data-driven strategies can be a significant competitive advantage.

Real the full story here: Scaling with ease: How KOOKAI streamlined global fashion operations.

Topo Designs: Simplifying returns management

A frictionless returns process is crucial for enhancing customer satisfaction, yet many brands find returns management to be a complex challenge. Topo Designs automated their reverse logistics process through a Returnly-NetSuite integration, which streamlined their returns and refunds systems. Customers can now receive a return label simply by answering a few questions, with automation kicking in to process credits when items arrive at the warehouse. Matt Williams, Head of Operations and Finance, emphasized the importance of making the returns process as simple as possible for customers: “The back-end is so much better now,” highlighting how improvements in returns management can enhance overall customer experiences.

Read the full story here: Topo Designs revamps inventory management and financial systems, cutting operational costs by 30% using Celigo.

MOTIS Brands: Achieving omnichannel excellence

When MOTIS Brands decided to expand from a single channel operation on eBay to an omnichannel model including Amazon and Walmart, they confronted the challenges of operational inefficiencies head-on. Previously burdened with hours of manual data entry, they sought a solution that would provide automation and accuracy. By adopting Celigo’s advanced iPaaS to integrate their systems, they achieved a significant transformation. As Jeremy Vandenberg, IT and Information Analyst, noted, “Celigo gave us consistency and efficiency, ensuring that wherever we are setting our data, it is the same everywhere it goes.” This consistency enabled MOTIS Brands to scale operations efficiently, growing their customer base by an impressive 400%.

Read the full story here: MOTIS Brands grows from one brand to 15 brands while using Celigo for process automation.

The future of commerce

Each of these success stories illustrates the profound impact that omnichannel commerce and iPaaS technology can have on operations, customer experience, and ultimately, revenue growth. By eliminating data silos, automating key processes, and ensuring accurate information flows seamlessly across diverse platforms, brands can not only meet but exceed consumer expectations in today’s competitive retail environment.

In a world where customer journeys are increasingly interconnected, adopting an omnichannel approach is no longer a luxury—it’s a necessity. As these real stories demonstrate, brands that invest in technology and strategies for seamless integration are poised to thrive in the future of commerce. If these businesses can transform their operations and enhance customer experiences, so can yours. Discover how iPaaS can empower your ecommerce business today and embark on your journey towards omnichannel excellence.