SuiteConnect 2025 is in full swing, and with four stops left in NetSuite’s world tour, the momentum continues to build. Each event has laid the groundwork for a transformative year of NetSuite innovation and operational excellence.

As a premier and gold sponsor, Celigo has been at the heart of it all, demonstrating how businesses can drive efficiency through NetSuite integration. Along the way, we’ve engaged with industry leaders, innovators, and forward-thinking companies looking to optimize their operations and scale for the future. 

If you missed any of the action, here’s a recap—and a look at what’s still to come.

Dubai: Empowering global growth

SuiteConnect 2025 kicked off in Dubai, bringing together industry leaders to discuss AI, global expansion, and navigating regional change. The keynote featured NetSuite’s EMEA SVP Nicky Tozer, alongside executives from eZhire, elGrocer DMCC, Mineral Circles Bearings, and Celigo. 

Celigo’s VP and GM of EMEA, Gert-Jan Wijman, expanded on the theme of global expansion and shared practical strategies for how businesses can leverage NetSuite and Celigo to drive international growth. With nine breakout sessions and plenty of networking opportunities, Dubai’s SuiteConnect was an inspiring start to 2025’s global series.

New York City: Maximizing technology

At SuiteConnect New York City, innovators gathered to explore strategies for maximizing their tech investments—enhancing productivity, control, and collaboration. NetSuite leaders were joined by experts from Little Words Project, Sojo Industries, and EdgeConneX for a keynote on how high-performing businesses optimize technology use across their entire organization. 

Attendees who engaged with Celigo learned how NetSuite integration can drive efficiency, deliver greater ROI from tech investments, and ensure long-term success. From thought-provoking conversations to hands-on demonstrations, the event was a valuable opportunity to connect, learn, and innovate.

São Paulo: Expanding into LATAM

The energy from the first two SuiteConnect stops carried forward to Brazil on February 10, where key regional stakeholders gathered to discuss NetSuite’s evolving role in Latin America. SuiteConnect São Paulo featured an insightful keynote on harnessing the power of AI and seizing opportunities in a growing economy given by NetSuite, Brasforma, Coritiba Foot Ball Club, Nomad, and StartSe.

Celigo’s CEO and Founder, Jan Arendtsz, and General Manager, Commercial, Rico Andrade, reinforced Celigo’s commitment to empowering LATAM businesses by announcing Celigo’s expansion into the region. They highlighted how Celigo’s iPaaS is enabling organizations to overcome complex integration challenges and expressed their enthusiasm for helping Latin American companies achieve the same success.

Chicago: Driving operational excellence

On March 4, SuiteConnect arrived in Chicago, bringing together attendees for a day of in-depth discussions and networking. Leaders from Lettuce Entertain You, Fellers, and Cohere joined NetSuite to talk about how to boost productivity, agility, and collaboration in every area of business. 

Lander Bravo, VP of Operations at Backbone Labs, took the stage to share insights on how Backbone Labs is leveraging NetSuite alongside Celigo’s iPaaS to optimize workflows and improve efficiency. 

San Francisco: Advancing automation

The latest SuiteConnect stop was on March 6 in San Francisco. The event featured a thought-provoking keynote led by NetSuite executives, alongside leaders from Salidrone, Cohere, Picarro, and Marine Layer.

Jan Arendtsz also addressed attendees, highlighting the growing role of automation in modern business strategies. He emphasized how organizations can leverage Celigo’s iPaaS to connect their entire tech stack, eliminating data silos and improving scalability. 

What’s next?

If you haven’t yet joined the SuiteConnect experience, there’s still time. With four more events on the horizon, don’t miss your chance to network with industry leaders, gain actionable insights, and see Celigo’s latest innovations in action. 

Here’s a look at what’s on the calendar:

• Mexico City – March 20
• London – March 25
• Sydney – April 4
• Singapore – April 8

Join Celigo at SuiteConnect

As NetSuite’s largest integration partner, Celigo continues to lead the way in delivering solutions that drive efficiency, accuracy, and scalability. Don’t miss your opportunity to engage with our team and see firsthand how our platform can transform your business operations.

Connect with Celigo at the next SuiteConnect event near you.