SuiteConnect Dubai kicked off NetSuite’s world tour for 2025. The event has set the tone for what is shaping up to be a transformative year for NetSuite clients and business technology at large. 

As the premier sponsor, Celigo had a front-row seat in all the action. From the keynote to product demos, every moment was designed to help businesses achieve revenue growth, cost efficiency, and higher productivity.

With eight more events on the calendar, you still have plenty of opportunities to join the SuiteConnect experience. Sign up for a SuiteConnect event near you and keep reading to catch up on everything you missed at SuiteConnect Dubai.

Empowering global growth

The event opened with a compelling keynote from NetSuite’s EMEA SVP Nicky Tozer. Tozer shared the stage with CEO and Co-founder of eZhire Hassan J. Saduzai, CFO of elGrocerDMCC Haytham Bata, Managing Director of Mineral Circles Bearings Hassanein Alwan, and VP and GM of EMEA at Celigo Gert-Jan Wijman. These leaders addressed topics like the power of AI, global expansion, deploying new business models, and navigating regional change. 

Scalability was a recurring theme for businesses navigating global expansion. eZhire, a business-to-consumer rental car service, is leveraging NetSuite to help them automate and consolidate financial processes and gain deeper visibility into their lines of business as they expand to Qatar, Bahrain, and Saudi Arabia. Mineral Circles Bearings, a bearing manufacturer, is using NetSuite to streamline order management, enabling them to seamlessly navigate customs regulations and meet compliance requirements in international markets.

To build on the theme of global expansion, Gert-Jan Wijman outlined practical strategies for how businesses can effectively utilize NetSuite and Celigo to drive international growth. Celigo’s iPaaS (Integration Platform as a Service) helps businesses connect their tech stack end-to-end, streamlining operations and increasing scalability. 

The event also included nine breakout sessions on topics ranging from improving planning and forecasting with AI to simplifying the account reconciliation process.   

SuiteConnect Dubai not only inspired innovation but also equipped attendees with tools to drive meaningful growth, leaving participants energized and ready to take their businesses to the next level in the global marketplace.

Gert-Jan Wijman and Nicky Tozer on stage for the keynote at SuiteConnect Dubai

Harnessing the power of Celigo and NetSuite

This event also gave attendees the opportunity to discover why Celigo is the go-to integration platform for NetSuite customers. As NetSuite’s largest partner and a leader in the integration space, we showcased how Celigo consistently delivers reliability and results.

NetSuite is only as powerful as the systems it connects to. Without integration, it can’t serve as your single source of truth. Celigo allows you to connect your core systems with NetSuite and sync data between applications, ensuring your business operates on accurate, up-to-date information. Once your data is syncing between systems, you can automate critical business processes like:

• Quote-to-cash
• Order-to-cash
• 3PL (third-party logistics) 
• EDI (electronic data interchange) 
• Data warehousing
• And much more

Attendees also had the chance to explore our latest innovations and product updates, including B2B Manager for EDI. These advancements underscore why so many organizations trust us to streamline and scale their NetSuite environments.

Upcoming SuiteConnect events

The SuiteConnect schedule for 2025 is packed, and Celigo will be attending each event. Mark your calendars for these opportunities to learn, network, and collaborate:

• New York – February 6
• São Paulo – February 10
• Chicago – March 4
• San Francisco – March 6
• Mexico City – March 20
• London – March 25
• Sydney – April 4
• Singapore – April 8

Each event promises to deliver tailored content, hands-on demos, and impactful networking opportunities. Don’t miss your chance to be part of this event series. Reserve your spot at an upcoming SuiteConnect event and experience firsthand how Celigo and NetSuite are driving the future of business innovation.

Learn more and schedule time to meet with Celigo at a SuiteConnect near you!