Aktiia achieves rapid, sustainable growth with Celigo

About

Aktiia, founded in 2018, is a health tech company transforming the market with its 24/7 blood pressure monitoring solution. Its smart bracelet and app automatically capture over 800 precision measurements per month, providing users with valuable insights into their heart health and the impact of lifestyle factors like medication, diet, exercise, and stress.

Since its inception, Aktiia has demonstrated impressive market traction. The company has already expanded to seven European markets and holds regulatory approval to commercialize in 40+ countries. Over the past three years, sales have grown by 8X, positioning Aktiia as a fast-rising player in the competitive health-tech and wearables sector.

The challenge

Aktiia’s rapid growth presented a classic scale-up dilemma: how to manage exponential expansion without ballooning operational costs. Mathieu Danthony, VP of Finance and Operations, realized that traditional scaling methods would undermine Aktiia’s margins and flexibility.

To sustain this growth, Aktiia identified several critical challenges that needed to be addressed:

• Efficiently processing increasing order volumes without growing headcount
• Ensuring real-time data alignment across ecommerce storefront, online marketplaces, ERP, logistics, and other internal tools
• Maintaining financial accuracy and compliance in a complex, global sales environment
• Preparing Aktiia’s infrastructure for global scaling with further market expansion and B2B growth
• Keeping margins healthy while maintaining lean finance operations

The solution

Anticipating these challenges, Aktiia identified various automation and interfacing tools as a strategic lever for supporting its rapid growth. By implementing an integration platform, they aimed to connect finance, sales, and operations, onboard new logistics partners, and expand into marketplaces like Amazon across the EU.

Mathieu led the adoption of Celigo, as part of migrating to a new cloud-based ERP, and bringing accounting functions in-house. Celigo’s intuitive interface and prebuilt connectors allowed his team to work efficiently and stay agile.

Mathieu explains, “Each core department—operations, commercial, and finance—has a lead overseeing automation with Celigo. We define our needs internally and work with one of Celigo’s global implementation partners to build the initial integrations. Once set up, we manage any adaptions of business logic in automation, data field changes, and error handling in-house, which keeps us in control as we scale.”

Aktiia has already established seamless connections across its core systems using Celigo:

• CMS to ERP Integration: Automates the flow of orders from the website to the ERP, instantly creating all the relevant transaction records whenever an order is made.
• ERP to 3PL Integration: Triggers fulfilment requests upon order placement, and automatically syncs inventory levels and returns data between logistics partners and internal systems.
• Sales Channel Integration: Syncs product information and promotions to Amazon while seamlessly integrating orders and payments back into AKTIIA’s systems.

As Aktiia secures additional funding and expands into new markets, it is already exploring further automation and interfacing opportunities in areas like HR and B2B sales.

The bottom line

Celigo has become a cornerstone of Aktiia’s growth strategy, enabling:

• Faster finance operations: “We close the books quicker than I’ve seen in any business and get it done more accurately with a fraction of the manpower,” says Mathieu.
• Scalable order management: Seamless data flow across systems reduces the need for manual data entry and minimizes errors.
• Sustainable growth: Aktiia maintains a lean operation despite sales growing 8X since 2021.
• Business expansion: Celigo enables Aktiia to effortlessly connect with new logistics and trade partners, leverage new channels, and explore B2B opportunities.

Mathieu sums up the impact: “Celigo is the strategic tool that allows us to expand globally without growing our team in line with our sales. For rapidly scaling companies like ours, Celigo is a force multiplier. We can centralize data in real time, enhance our agility, and fully leverage an omnichannel strategy, punching above our weight.”

As Aktiia plans to expand into the US, Australia, and other markets, Celigo remains integral to its growth strategy. Its flexibility and scalability support Aktiia’s vision of revolutionizing blood pressure monitoring on a global scale while maintaining operational efficiency and a lean team structure.