With Customized Integrations, HighJump Can Collect Data Anywhere and Gain a 360° View of Their Contacts & Campaigns

About

HighJump is a global software company, specializing in supply chain management solutions for 3PL, warehouse, and logistics ecosystems. With over 10,000 customers around the globe, many at the enterprise level, HighJump leads the supply chain management software market with their innovative products.

Background

HighJump uses NetSuite CRM and Hubspot to track their contacts and leads, as well as manage their campaigns. They collect contact information from many different places, such as web forms and email campaigns, that flow into these applications depending on where they were collected. Campaigns are created in Hubspot, but responses were mapped in NetSuite. Therefore, it was imperative to implement a two-way integration between NetSuite CRM and HubSpot so that contact information and campaign updates would be unified regardless of where it was initially collected.

The challenge

At first, Kelly was manually syncing data between applications herself. To automate this process, she adopted an integration tool from a smaller vendor but soon found that they did not fit her needs. “Their support was just not on-point. They were too small to handle our questions,” Kelly said. She was also dissatisfied that this vendor wanted to build and own the integrations themselves, stripping HighJump of control over their integrations.

The solution

Addressing the issues they encountered with their previous vendor, HighJump selected Celigo for its well-acclaimed support team and an emphasis on letting users own their integrations. Kelly’s team built the Hubspot-NetSuite CRM integration themselves, but received the attentive support they required from Celigo’s technical team.

Kelly quickly found that integrations built on Integrator.io could be adjusted to her needs. The first flows that were built threw a lot of exceptions that had users feeling like they were missing out on data. It turned out that the data flows were actually working fine; the “errors” were merely data quirks between Hubspot and NetSuite. For example, most of these errors were duplicate records, which NetSuite CRM allows but Hubspot does not. However, the sheet number of errors did impact the user experience, so Kelly needed to customize her integrations to put these quirks into different buckets and increase user visibility.

With the help of Celigo’s technical support team, Kelly and her team were able to easily redesign the flows to fit these needs. The ability to customize flows with Integrator.io really shined through; one integration flow saw a 90% reduction in errors. Kelly appreciated the assistance she received when redesigning the flows to her exact requirements. “Celigo’s team did a great job,” Kelly remarked. “We’re very happy.”

Bottom line

On any given month, 50,000-100,000 contacts seamlessly flow through HighJump’s customized two-way integrations on Integrator.io. Since Kelly had previously been manually performing the data syncs, automating this process saved a ton of time and resources across the board. Taking control of her own integrations also meant that she could better identify her organization’s needs and tailor the integration flows accordingly. Receiving the careful attention she needed from Celigo’s technical team made implementing custom integrations painless in comparison to developing them from scratch.

HighJump is currently working on expanding their use of Integrator.io to integrate Salesforce with the rest of their systems. HighJump’s European offices autonomously shopped around for other iPaaS solutions and independently came to the conclusion that Celigo was the best choice for their needs. “It was great to learn that the tool that I prefer using holds up for them,” she said. “Moving forward with something that I already know and love saves us the learning curve.”