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2024 Online Retail Trends Report
We surveyed over 1,500 U.S. and U.K. consumers about their recent online shopping experiences, as well as preferences, habits and purchasing plans for 2024.
Uncover what drives shoppers in a changing digital world and unlock insider insights for a winning ecommerce approach for 2024, including:
- Comprehensive data on 2023 holiday shopping experiences and how these are shaping 2024 purchasing plans
- Deep dive into the qualities consumers seek from online retailers and their expectations moving forward
- 5 key strategies to boost performance in 2024
Key findings from this ebook include:
Consumers want more
85% of shoppers said online retailers failed to meet expectations last year.
Gen Z is the future
Generation Z, set to acquire $2 trillion in purchasing power over the next decade, expects lower prices, and free on-time shipping.
Get ready for Holiday 2024
Shoppers are already gearing up for holiday shopping; 30% plan to spend more than the previous year.