2024 Holiday Retail Trends Report

Are you prepared for the holiday shopping surge? We surveyed 4,000 global consumers to learn what their holiday shopping plans are for 2024, from how much they plan to spend, the advertising tactics that work on them, when they’ll start shopping, and more.

In this report, you will learn:

• Consumer expectations: Explore how shopping habits are changing, from mobile shopping to last-minute buying trends.
• Marketplace competition: Discover why giants like Amazon remain top choices for holiday shoppers—and how to beat them. 
• The impact of Gen Z: Learn how younger consumers are reshaping retail with social media and mobile purchases.  
• Strategies to use AI in retail: Discover how AI can help you create gift guides and personalized shopping experiences. 
• How to attract price-conscious shoppers: Get the latest stats on spending habits and learn how to attract savvy consumers this holiday season.